Know Your Customers Empirically: Value-Based Execution
In this final blog of the series, I explore the importance of leveraging such information to improve the overall customer experience at your institution. Read more!
On the one hand, the prevalence of stagnant net interest margins across the industry suggests that community institutions would be desperate to get an accurate picture of exactly where the potential profits lie within their product lines and customer bases, and to work to capitalize on those opportunities. However, what passes for profitability analysis in many institutions today probably isn’t going to reveal those answers.