Adopt a Chef’s Approach to Profitability Measurement and Analysis
Over 20% of U.S. Farm Credit Associations Select Kaufman Hall Performance Management Solutions to Help Overcome Unprecedented Challenges
Jeff Truitt

Jeff Truitt is a Product Manager, with a focus on financial institutions. He directs design and development of Axiom software solutions, building in best practices for banks, credit unions, and farm credit associations.
Mr. Truitt has 10 years of experience implementing and administrating software and database systems, including several years in the financial industry. Prior to joining Syntellis, he was a Senior Financial Analyst at BCU, where he led the implementation of Axiom Software’s funds transfer pricing, organizational profitability, customer account profitability, and incentive compensation management solutions. Mr. Truitt utilized the profitability system to support decision making across the organization, including acquisitions, new branch openings, product feature changes, and capital investments. Prior to BCU, he worked in the telecommunications industry conducting financial analyses and administration of various databases. Earlier in his career, Mr. Truitt worked at a startup CRM software company, where he was responsible for implementations, customer service, and training.
Mr. Truitt received his M.B.A. from the University of Illinois, and his B.S. in Finance from the University of Kansas.
Navigating COVID-19: Financial Institution Leaders Share Challenges and Strategies
A difficult rate environment and unprecedented competition created high levels of uncertainty around financial institution performance in the year leading up to the COVID-19 outbreak. Now, extreme volatility in the financial markets — with wild intra-day swings in market indices and stock prices — along with high levels of other negative economic data (i.e., increase in unemployment) present new challenges for leaders in the banking industry, leaving some with more questions than answers.